Branding is an ever-evolving subject. If we step back into a few decades, branding has always been there- the modes and methods have changed.
Now it is very well defined into segments like business management, marketing, advertising, design, consumer psychology, and others.
It also has different layers, each one with its own meaning and structure. Branding is not the same as marketing but there are many common grounds between the two, which is why we cannot acknowledge or deny that branding and marketing are somehow subordinate to one other. They are interdependent and their primary goal is to serve the business.
What Is Personal Branding?
Today, in the age of relentless competition, building a personal brand is of utmost importance.
It simply means telling the world who you really are and what it is that you stand for- the way you present yourself to the world. It is rightly said, “People don’t do business with companies. They do business with people they like.”
Importance of personal branding
- Showing Value
Personal branding allows you to control your own image.
2. Building Self-Awareness
Carrying yourself as a personal brand allows you to show what really matters to you and what you are actually interested in.
3. Networking
When you have a strong personal brand, you also should have a strong network. A personal brand will connect you with potential employers and opportunities.
4. Improving Visibility
On an average, a human or say employee has ten times more followers than any regular company or the brand page. This is simply because we as humans are inclined to have a bent towards the human touch- we try to relate more if a person is talking about any topic. Therefore, it is very important that the company employees talk about the brand in a positive light and do the brand building activities in a personal format. This will only serve to build more exposure for your company.
5. Business Growth
Customers trust individuals much more than faceless corporations. By building a personal brand you also have the opportunity to grow your business. In this scenario, you can go on and build your own online courses or other digital products which can help others in their business.
We all refer to Neil Patel or Sorav Jain, don’t we?
6. Authenticity
A personal brand cannot be a contrived voice or a fake persona. Always prefer to show authenticity in your content or services you offer. This way, you will be able to build the trust and admiration of your followers.
7. Professional Excellence
By building a personal brand, you also help yourself build yourself as a professional. A personal brand will help you recognize areas of expertise to excel in.
Conclusion
Whether you’re looking for a better job or more sales for your company, personal branding and business branding is more important than ever. Your honesty, transparency and authenticity are what will differentiate you in the long-run. You never get a second chance to make a first impression—make it one that will set you apart, build trust and reflect who you are.
