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Not every person understands the importance of colors. We often feel connected to any image because we like the way colors are used or the formation of shape at the background. But do you know that for a brand, the most important aspect is the colors- how it is seen in the outside world. It is interesting to note that on average brand takes 4 weeks to six months to finalize the brand color. It is that crucial! After all, these colors are going to talk…

Regardless of age, position, the business we happen to be in, all of us need to understand the importance of branding.  Branding is nothing but an identity basis which the world around you recognises you.   An impressive branding not only leaves a memorable impression on the other party but it also allows your customers and clients to know what to expect from you or the product What is branding? If we have to define branding, it is a strategy designed by organizations to help people to…

Branding is an ever-evolving subject. If we step back into a few decades, branding has always been there- the modes and methods have changed.  Now it is very well defined into segments like business management, marketing, advertising, design, consumer psychology, and others.  It also has different layers, each one with its own meaning and structure. Branding is not the same as marketing but there are many common grounds between the two, which is why we cannot acknowledge or deny that branding and marketing are somehow subordinate…